A Review of the new Bremont Terra Nova

Bremont’s new DNA brings a contemporary spin to the Terra Nova watch collection.

Bremont has made some pretty astonishing waves in the world of horology since the brand was conceptualised back in 2002, but perhaps the most significant of changes has come this year. For the first time, Bremont attended the Watches & Wonders 2024 Geneva event. At the same time, it unmasked a huge overhaul of its most popular collectables.

Bremont Gets a Makeover

The dramatic changes to have happened at the British brand show us exactly where the company wants to be placed within the larger luxury watch segment. For a start, the propeller logo has been changed to the Wayfinder monogram. That logo also features a four-winged propeller to keep an element of its former hallmark remaining. The traditional logo, however, will still be seen in the company’s aviation watch collection. But these newly revamped watches do impart an overall more contemporary feel. Not only is the brand demonstrating expansion but the watches it develops will no longer be primarily associated with aviation and pilots. Bremont is promoting itself as a manufacturer of watches for adventure and exploration. These timepieces are built for the land and sea. Evidently, this can be seen in the new Terra Nova watch collection by Bremont, which captures the vision of the company’s CEO, David Cerrato.

The New Bremont Terra Nova

The new Terra Nova watches from Bremont are more streamlined and appeal to a somewhat wider audience with their contemporary take on the field watch. The models are defined by their beautiful cushion-shaped case – a drastic step away from the round case that once wholly defined the brand. These models are still inspired by 20th-century military instruments, but they have a noticeably different, cleaner character. Bremont uses 904L stainless steel to craft the cases of these special timepieces, giving them a slim profile and tapering lugs.

Rather than soft slowing contours, these watches have a sharper linear look, capturing a blocky and chunky hour track featuring legible Arabic numerals. Despite some reservations felt by long-term Bremont collectors, I think the brand has done a great job of introducing a new design here, without losing everything that the British brand is loved for. You can still tell these are Bremont watches but the move towards a more modern design is certainly going to tap into a different circle of collectors. Lots of Super-LumiNova has been added to the Arabic numerals and the central hour and minute hands. These features powerfully link into the archetypal field watch look. The pencil hands are a really nice touch, too. They are faceted and work well with the minute railroad track. 

The new and simple Terra Nova 38 watches belong to the larger collection which is also home to a 42.5mm chronograph, a 40.5 Turning Bezel and a 40.5 Date model. The former, however, is offered with an anthracite dial or white dial. Both options come with either a brown leather band or a stainless steel bracelet. They also feature 100-meter water-resistant ratings and a sapphire crystal glass front that protects their respective white and anthracite dials from damage caused by heat, moisture, light, dust and scratches. The material is used widely across the watch industry for its scratch-resistant and anti-reflective properties. Turn the case over and you’ll see that an engraving of the glove is etched into the surface of a solid stainless steel caseback. Behind that steel enclosed back is a powerful automatic movement. The Calibre BE-36AL is based on a reliable Sellita movement and provides a power reserve of 38 hours once fully wound. 

The surface of the stainless steel case is executed with polished and satin finishes and features a grooved crown that promotes an easy grip under the fingertips. Built to withstand the rigours of everyday life, the Terra Nova 38 watches feature a new bracelet structure, designed and crafted in-house. The brushed and polished faces of these links mirror the radius of the cushion-shaped Terra Nova case, featuring curved bars that repeat throughout the entire length of the strap. To enable the bracelet to move fluidly with the motion of the wrist, even when taking part in rigorous pursuits, the links are beautifully articulated, enhancing comfort for the wearer.

Subtle nods to early military pocket watches we also present throughout the design. Although these models have replaced the original Terra Nova watches, hallmarks of their predecessors are still present. They are rugged whilst still being elegant, practical, and ergonomically designed for comfort and use in the modern world. The designs arrived at the annual Watches & Wonders 2024 showcase in Geneva alongside new Supermarine watches, which we recently covered. These new and bold transitions are reflective of the brand’s focus to create a new identity for itself and no one can accuse the company of not being daring enough here. These are bold moves and Bremont is clearly showing that it’s not afraid to step into new territory. 

The Terra Nova Watch collection is only weeks old and is already proving a popular choice for many seasoned watch collectors. Built from supreme materials and offering values of legibility, accuracy and performance, these models are a great introductory option for those wanting to enter the Bremont collecting sphere. They’re also strong enough and robust enough to be worn daily and, as Bremont has made clear, these are tools for land and sea, not just for the skies.

Order Now

You can explore the full range of Terra Nova 38 watches by Bremont here online at Jura Watches, but if you’d like to enquire further about any of the models, you can call and speak to our sales team on 01335 453453 or email us a question at help@jurawatches.co.uk