Tissot has unveiled an interactive exhibition dedicated to its tactile technology.
Held in the Cité du Temps in Geneva, Switzerland, the exhibition celebrates the evolution of Tissot's touchscreen watches and is described by the brand as "a world of interactivity and design".
Fans are invited to explore the technology behind the Tissot Touch Collection through a variety of interactive displays, including a 'watch wardrobe' that allows people to try on watches through computer simulation. Visitors can also experience a pioneering Tissot technology that combines tactile technology with motion detectors.
The 'one time only' exhibition is intended to highlight the brand's ongoing innovation since launching its first tactile watch in 1999, while allowing fans to "immerse themselves in the fascinating world of Tissot". It is scheduled to run from 13th June to 2nd September 2012.