Baume & Mercier is giving fans exclusive online access to the Salon International de la Haute Horlogerie 2012 using Twitter and Facebook.
The luxury brand has created a web page in collaboration with World Tempus: www.bm.sihh12.com, collating tweets and hashtags to share news and conversations from the show. The page allows watch enthusiasts to follow SIHH 2012 in real time, including live tweets from the Baume & Mercier press conferences to share copy and photos.
Baume & Mercier has also created a virtual SIHH stand on its Facebook page, allowing fans to browse collections on display at the show and view video-broadcast press conferences.
SIHH 2012 is open to invited guests from January 16th - 20th.